@Harold_y_harold x The Smiths (Heaven know I’m miserable now)

@Harold_y_harold x The Smiths (Heaven know I’m miserable now)

@Harold_y_harold x The Smiths (Heaven know I’m miserable now)

@Harold_y_harold

@Harold_y_harold

(

(

2025

2025

)

)

Instagram Reel campaign in Mexico. Performance inspired by the lyrics of "Heaven knows I'm miserable now."

Instagram Reel campaign in Mexico. Performance inspired by the lyrics of "Heaven knows I'm miserable now."
Instagram Reel campaign in Mexico. Performance inspired by the lyrics of "Heaven knows I'm miserable now."

Client

Client

@Harold_y_harold
@Harold_y_harold

Year

Year

(
(
2025
2025
)
)

Services

Services

Influencer Marketing
Influencer Marketing
Influencer Marketing
,
,
Strategy
Strategy
,
,
Management
Management

The missions

The missions

Our mission with @Harold_y_harold was to recreate the melancholic and humorous spirit of The Smiths through a Reels-native format.

The campaign combined acting, visual contrast, and a tongue-in-cheek tone to connect emotionally with the audience and generate authentic engagement.
Our mission with @Harold_y_harold was to recreate the melancholic and humorous spirit of The Smiths through a Reels-native format.

The campaign combined acting, visual contrast, and a tongue-in-cheek tone to connect emotionally with the audience and generate authentic engagement.
Our mission with @Harold_y_harold was to recreate the melancholic and humorous spirit of The Smiths through a Reels-native format.

The campaign combined acting, visual contrast, and a tongue-in-cheek tone to connect emotionally with the audience and generate authentic engagement.
Our mission with @Harold_y_harold was to recreate the melancholic and humorous spirit of The Smiths through a Reels-native format.

The campaign combined acting, visual contrast, and a tongue-in-cheek tone to connect emotionally with the audience and generate authentic engagement.

What’s next?

What’s next?

What’s next?

TikTok campaign in Spain. Lip-syncing with a shady and empowered POV, following the song's lyrics.

Influencer Marketing

Strategy

Management

TikTok campaign in Spain. Lip-syncing with a shady and empowered POV, following the song's lyrics.

Influencer Marketing

Strategy

Management

TikTok campaign in Spain. Lip-syncing with a shady and empowered POV, following the song's lyrics.

Influencer Marketing

Strategy

Management

TikTok campaign in Spain. Lip-syncing with a shady and empowered POV, following the song's lyrics.

Influencer Marketing

Strategy

Management

Let’s talk with us

Contact Wave today and let’s start building authentic influencer campaigns that connect your brand with real people.

Site designed and built by Digital Brain Studio.

Let’s talk with us

Contact Wave today and let’s start building authentic influencer campaigns that connect your brand with real people.

Site designed and built by Digital Brain Studio.

Let’s talk with us

Contact Wave today and let’s start building authentic influencer campaigns that connect your brand with real people.

Site designed and built by Digital Brain Studio.